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In this blog, we will tell you how to increase/boost your Sales through Social Media: A Guide for Business Owners and Marketing Managers.
The most important tool for businesses now is social media. Since there are almost 4 billion Internet users in the world and around 80% of them are on social media, it would be correct to say that most, if not all of the target audience of businesses are on social media. Thus, it must be pretty clear to you that social media is the best way you can expand your business’s reach and also increase your sales.
However, the term ‘social media marketing’* or ‘digital marketing’* is quite recent and people are still trying to come up with the “perfect” solution to their marketing problems on social media. Firstly, every business will be faced with a different challenge and hence, there is not one specific rule or strategy that you can keep applying to your business. The things to keep in mind when you are trying to come up with a social media marketing strategy for your business are – your brand’s objectives, your target audience, their wants, demands, and expectations from you, your marketing budget, and so on. That being said, there are definitely some basic ways you can implement to create brand awareness and generate leads*. You can use the following listed tactics to augment your brand’s reputation, increase sales and retain more customers.
6 Most Effective ways to increase sales through social media
1. use the Social Channel that your customers use:
The first thing you must keep in mind as a brand owner is to know where your target audience spends their time online. It is of utmost importance that you navigate the same social channel as your followers or customers. The way to do this is first to make a detailed analysis of your brand’s target demographic*. This includes, but is not limited to, finding common characteristics within individuals of your target audience and digging through the profiles of your customers. As you get to know who buys your products, you will understand their demands and thus work accordingly to increase your sales.
2. Great Content is important:
It is a known fact that you must always choose quality over quantity, however many digital marketers still don’t get it right. It is important to realize that your audience is quite savvy*. Hence, you must ensure that your content doesn’t sound like an ad, except if it is exclusively written for an ad. Mediocre content will not bring you the engagement* and reach that is needed to increase sales. Great content that is not too pushy or salesy will get you the customer base that you are aiming for.
3. Your products or services should be open to customers on social media itself:
Pinterest brought about buyable pins* in the year 2014. Such pins could be found on search results, related pins, and even on enterprise profiles. Initially available to only retailers, this feature can now be used by anyone. The takeaway is making your products or services available to your target audience, or let’s say, prospective customers would help you increase your reach and thus, your sales. For example, Instagram has the feature for Shoppable Posts which means that you can tag your products in a post and customers can buy their favorite items from their organic newsfeed itself. This not only drives traffic* to your website and page but increases your customer base as well.
4. Use Instagram to generate more leads:
It is great when your Instagram audience engages with your content and you have an awesome reach* but there is something even more important for your business. What that means is this converting this target audience into leads is essential for the growth of your business. This can be done by putting ineffective calls to action (CTAs)* which thus create leads for your business. You must also ensure that your Instagram profile looks business-ready and is nicely formatted according to your brand’s objectives and purpose. Some pointers would be to explain to the audience why they should opt for your business, what is the aim of this business and who you are. You must also have a good-quality profile picture. Your bio must include your website link and a CTA.
5. Use paid ads to reach more prospective customers:
Posting daily and engaging with your audience alone won’t drive sales to your site. One of the best strategies to increase sales is by using paid ads. Paid media is a quick and easy solution to boost your reach and get more prospective customers. Each social media platform allows you to advertise your business
6. Have a consistent social media calendar:
People spend almost 3 hours on social media daily and constantly look for newer, trending content. As a brand owner, you have to take up this opportunity to increase sales by posting consistently, thus bringing newer content to your audience. Ensure that you post high-quality content daily rather than run-of-the-mills posts every hour of every day. Posting low-quality content continuously would affect your lead to an undesirable turn of events about your brand’s sales.
The above-mentioned tactics are some of the most effective strategies that you can use to increase your sales through social media, which includes all platforms like LinkedIn, Facebook, Instagram, etc. It goes without saying that these strategies would only work if you actively commit to your business profile and maintain a good and active online presence.
Social media marketing- This term is defined by the use of social media platforms to promote the products and services of a business or brand.
Leads- Leads or lead generation means turning users or target audiences into prospective customers.
Target demographic- This term refers to identifying your audience based on their age, sex, income levels, psychographic levels, and demands about your business.
Savvy- Generally used in the context of technology, it refers to a person who is knowledgeable about the innards of social media and the Internet.
Engagement- It is defined by the attention that your audience pays to your business and its services.
Buyable Pins- They can be defined as pins through which people can buy products directly through the Pinterest app.
Traffic- Simply defined, it is the number of people who visit a specific website or webpage.
Reach- It refers to the number of users who would be interested in your business and may turn into customers.
Calls-to-Action (CTAs)- A prompt on any website that tells users to take some action, for instance, “shop now” or “Sign up”.